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Your customers may be the weakest link in your data privacy defenses The Cambridge Analytica data breach provides an objective lesson on why companies should be wary of encouraging users to share contact information. Bernadette Kamleitner, Vincent Mitchell, Andrew Stephen and Adikola Year Month Day Reading Time: Minutes Topics Data, Artificial Intelligence and Machine Learning Management Technology Marketing Ethics Digital Marketing Security & Privacy Subscribe Share Next Read Email Lists Database What to Expect Five Key Trends in Artificial Intelligence and Data Science in 2020 How Developers Thomas Davenport and Randy Bean Can Reduce Artificial Intelligence’s Impact on the Climate Eight Essential Leadership Skills to Improve Your One-on-One Meetings Customers may be the weakest link in your data privacy defense.
Does your company have consumer data that it does not possess legal authority to possess? Don't answer too quickly. Many ethical, legally managed businesses do have this kind of data, and it comes from a surprising source: their customers, who inadvertently share the personal data of their family, friends, and colleagues. A lack of awareness of peers' reliance on privacy is one way the London-based company was able to collect the personal information of more than 10,000 users, even though only 10,000 of them agreed to use the now-bankrupt company's app for personality-based quizzes.
Your customers may be the weakest link in your data privacy defenses The Cambridge Analytica data breach provides an objective lesson on why companies should be wary of encouraging users to share contact information. Bernadette Kamleitner, Vincent Mitchell, Andrew Stephen and Adikola Year Month Day Reading Time: Minutes Topics Data, Artificial Intelligence and Machine Learning Management Technology Marketing Ethics Digital Marketing Security & Privacy Subscribe Share Next Read Email Lists Database What to Expect Five Key Trends in Artificial Intelligence and Data Science in 2020 How Developers Thomas Davenport and Randy Bean Can Reduce Artificial Intelligence’s Impact on the Climate Eight Essential Leadership Skills to Improve Your One-on-One Meetings Customers may be the weakest link in your data privacy defense.
Does your company have consumer data that it does not possess legal authority to possess? Don't answer too quickly. Many ethical, legally managed businesses do have this kind of data, and it comes from a surprising source: their customers, who inadvertently share the personal data of their family, friends, and colleagues. A lack of awareness of peers' reliance on privacy is one way the London-based company was able to collect the personal information of more than 10,000 users, even though only 10,000 of them agreed to use the now-bankrupt company's app for personality-based quizzes.